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Fog Creek Intellectual Property Rights

Can someone help me better understand this passage: PROPRIETARY/INTELLECTUAL PROPERTY RIGHTS Fog Creek and/or its suppliers, as applicable, retain ownership of all proprietary ri …
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Is it ALWAYS a good idea to trademark the name of your mobile application?

I'm diving into the world of mobile application development for the iPhone and Android platforms. I foresee developing around ten applications this year, some very simple, others m …